More companies
AI is creating more companies, and more of them are selling.
Outbound as a service
Subscribe to an
elite BDR team.
Specialists who run cold calling, email and LinkedIn as one system.
Trusted by 250+ B2B SaaS companies.
Five-specialist pod
Live- Strategy
- GTM Engineering
- Cold Calling
- Cold Email
250+
B2B companies served
Qualified meetings
5
specialists, one pipeline engine
The problem
Outbound changed. The system didn’t.
Spam cannons
AI is lowering the technical barrier to building spam cannons.
Blocked calls
AI is enabling more people to screen and block cold calls.
Same old system
Everyone is still running the same broken outbound playbook.
The generalist trap
One rep. Five jobs.
One BDR is expected to research, build lists, write, call, email and run LinkedIn.
Strategy
List building
Cold calling
Surface-level skills.
Unanswered calls.
Ignored messages.
Good at one, average at two.
The in-house BDR cycle
You pay for a system that resets.
Every in-house BDR seat runs this loop, and it restarts each time a rep leaves.
- 01
Source
Post the BDR role, work recruiters and LinkedIn, and screen resumes.
- 02
Interview
Phone screens, mock cold calls and panel rounds that pull managers off selling.
- 03
Hire
Offer, negotiation and notice period, then laptops, tools and data seats.
- 04
Train
Product, ICP, scripts and tools, then a 3–4 month ramp of paid, low output.
Rep leaves, back to square one
6–18 months
until a BDR churns
12–24 months
until they get promoted out
The playbook leaves with them.
You start over.
The real cost
The offer says $85K.
The seat costs about $150K.
An illustrative, fully loaded first-year cost. Salary is only the starting point.
- The offer: base plus variable at target
- $85K
- Benefits and payroll taxes
- +$21K
- Tools and data
- +$12K
- Recruiting and onboarding
- +$10K
- Ramp: 3–4 months of paid, low output
- +$12K
- Manager time
- +$12K
~$150K
Fully loaded, year one.
Then the rep leaves or gets promoted, and recruiting and ramp costs return.
The edge
Winning outbound starts with winning a channel.
Over 250 companies taught us the same thing: specialization is the edge.
Trying to do it all
Generalists spread effort across channels. Average at everything.
Mastering one channel
Specialists go deeper, test faster and compound what works.
The BizDev Labs system
Five jobs. Full focus. One system.
Outbound as a side job
One BDR's week, split three ways:
Calls33%
Email33%
LinkedIn33%
The system
100%
focus on each of the five jobs.
Strategist
Owns the ICP, the offer and the play.
100%GTM engineer
Builds verified lists in Clay from 5–6 data vendors.
100%Calling
About 1,000 dials a week, all recorded.
100%Domains, deliverability and sequences.
100%Outreach from your executives' profiles.
100%Results flow back every week, so each play beats the last.
The transformation
Same people. Connected, they become a system.
Attention
Every job is part-time. Each channel gets a third of a BDR.
Every job has a full-time owner. Each channel gets 100%.
Direction
Nobody owns the plan, so campaigns launch, stall and quietly stop.
Strategy sets the play, lists feed the channels, and nothing runs without a next step.
Learning
Results sit in inboxes and call logs. Nothing compounds.
Every result flows back weekly, so each play is sharper than the last.
Case studies
Real companies. Real pipeline.
Cloud security · $75M Series B
Meetings with CISOs at Fortune 500 companies.
- Fortune 500
- CISOs met
- 3
- channels: phone, email, LinkedIn
Noa Glumcher
VP of Marketing, Sweet Security
Workforce software · $150M Series C
Fortune 2000 meetings, delivered as an extension of the team.
- Fortune 2000
- accounts met consistently
Kelly Pugh
VP of Global Demand Generation, Trackforce
Software for culture and heritage
SQLs up 50 percent in three months.
- 50%
- increase in SQLs
- 3 months
- to get there
Emily Gumpel
Marketing, Axiell
Client testimonials
What our clients say.
“You went back to what really works. You're hiring great SDRs but you're bringing the methodology of GTM engineering. I want the people we are hiring to be great.”
Steve Goldberg
Ex-CRO, Salesloft
Sold for $2.3B
“They quickly established a pipeline of 4-5 quality meetings weekly, leading to 4 major deals. Their team connected us with enterprise clients we couldn't reach before, including Bank of America, Johnson & Johnson, and HSBC.”
Adi Chemoul
VP of Marketing, Hush Security
$30M Series A
“BizDev Labs has been an integral component of our sales strategy. Their flexibility in meeting the needs of a SaaS startup has been impressive.”
Rob Freedman
VP of Marketing, Zuper
$32M Series BReady to get started?
Meet the team behind the pod.
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