01
Strategy
- ICP and segments
- Offers and angles
- Campaign planning
- Performance analysis
How it works
From zero to outbound in 14 days.
Five specialists. One proven system. Three channels live at once.
Fast to launch
Live in 14 days
High quality
Specialists in every channel
Hands-off
We execute end to end
Outbound systemLive
Strategy
Owns the ICP, the offer and the play.
GTM Engineering
Verified lists in Clay from 5–6 vendors.
Cold Email
Cold Calling
Meetings + Learnings
Pipeline, feedback and iteration.
The launch process
Five specialists build everything at the same time.
While most teams do this step by step, our five specialists work in parallel, so you can be live across calling, email and LinkedIn in 14 days.
Strategy
Day 1–3ICP & segments
Day 4–7Offer & messaging
Day 8–10Campaign plan
Day 11–14Approve
GTM Engineering
Day 1–3Source accounts
Day 4–7Enrich & verify
Day 8–10Build lists
Day 11–14Load to system
Cold Calling
Day 1–3Scripts & objections
Day 4–7Call strategy
Day 8–10Dialer setup
Day 11–14Testing
Day 1–3Domains & deliverability
Day 4–7Copy & sequences
Day 8–10A/B testing
Day 11–14Finalize
Day 1–3Profile setup
Day 4–7Messaging & angles
Day 8–10Sequences
Day 11–14Engagement testing
Day 14Email
LinkedIn
Live across 3 channels
Calling
The five specialists
Each specialist owns their domain.
Strategy decides the market attack. GTM Engineering builds the inputs. Calling, email and LinkedIn work the same accounts. Results return to Strategy, so the system learns instead of resetting.
02
GTM Engineering
- Account sourcing
- Signals and enrichment
- Intent and trigger lists
- Infrastructure
- CRM setup
03
Cold Calling
- Scripts and objections
- Call strategy
- Dialer setup
- Call testing
- Conversation quality
04
- Domains and mailboxes
- Deliverability
- Copy and sequences
- Personalization
- A/B testing
05
- Profile setup
- Messaging strategy
- Connection and follow-up
- Engagement testing
- Multi-touch timing
We launch campaigns
A campaign for every opportunity.
We go beyond basic outreach and build creative, signal-based campaigns for your market, buyers and offer.
Closed lost
Re-engage past opportunities
Website visitors
Accounts already showing intent
Ad engagement
Prospects who viewed your ads
Competitor followers
People engaging with alternatives
Funding
Recently funded companies
Hiring signals
Teams actively building
Leadership changes
New executives to reach
Events
Pre and post event outreach
Webinars
Invite, follow-up, conversation
Partnerships / resellers
Channel development plays
Customer lookalikes
Accounts like your best customers
Industry-specific
Tailored to your market
A real example
See how one account moves through the system.
Acme Corp
VP, revenue operations
New CRO hiredTier 1
Call
No answer
Opened
Connected
Call
Conversation
Meeting booked
Qualified and accepted
What happens next
Every conversation improves the next one.
We track every response and route it, so no account is left behind.
Prospect response
Every reply, pick-up and connection
Interested
Book the meeting
Curious
Nurture
Not now
Revisit later
Not interested
Archive
Not me
Get a referral
No response
Change channel
All outcomes feed back to Strategy
Ongoing results
Launch, learn and scale.
Each specialist tracks their own numbers, and every result feeds back into strategy, so we can scale what works and launch new campaigns.
Calling
1,000+
dials / week
1,000+
emails / week
Multiple
profiles
GTM Engineering
High-quality
account data
Strategy
- Scale winning plays
- Fix weak plays
- Kill what isn’t working
- Launch new campaigns
Every result makes the next campaign better
About 30 minutes a week
We run the work. You keep the direction.
You don't run the outbound — you approve it and review the results.
Access in the first 48 hours
CRM export, calendars and a shared Slack channel. We bring the dialer, numbers, sending domains and mailboxes.
One person who approves
A yes on the ICP, the lists and the messaging, given on a 60-minute sign-off call.
A 30-minute weekly review
Show up to one 30-minute meeting a week with the specialists to review the results for the week.
Honest feedback on every meeting
Tell us when a meeting wasn't qualified — that's what lets us tighten the list.
Three things that pause a launch
- CRM export and calendar access not provided within 48 hours of kickoff.
- Existing customer and do-not-contact lists not provided before the first send.
We stop rather than push. A campaign launched without these burns your list, your CRM or your buyer's patience.
The rules every engagement runs on
Our non-negotiables.
They protect your brand and your budget.
- Nothing sends under your brand before your sign-off.
- Checkpoint decisions are binary: scrap or scale. No campaign drifts.
- The weekly report lands the same day and time every week. Miss it and that week is on us.
- Phone launches first — it gives the fastest read on your market.
- Every claim traces back to your real materials. We never invent proof.
- Learnings from scrapped campaigns are documented and handed to the next play.
The outcome
Your outbound system can be live in 14 days.
Bring in all five specialists or just the department you’re missing.
14 days
to launch
Three channels
live at once
Ongoing
optimization