Depth Scale
A motion that converts, pointed at a segment you never opened.
For teams with a proven motion and a new segment to open. Six months to transfer what works, run ABM depth on the accounts that matter, and hand the playbook back.
Who this model is for.
The five specialists inside Depth Scale.
Same pod, tuned to this model. One account, no juniors, on your account inside 24 hours of signature.
Outbound strategy
Your proven motion translated for a buyer who has never heard of you.
List building
The new segment mapped, scored and permissioned before a single send.
Cold email
Old sequences audited and rebuilt for the new persona.
Cold calling
Depth on the top accounts inside the new segment.
LinkedIn outbound
Executive credibility in a market that does not know you yet.
The whole engagement.
One page, signed with the order form. Nobody is guessing in month four.
- We do
- Motion transferred, sequences rebuilt, new segment listed
- You get
- Audited sequences, approved segment list
- We measure
- Transfer complete inside 14 days
- We do
- Segment opened, guarantee live from month two
- You get
- Meetings in a segment you never opened
- We measure
- Meetings against the guarantee
- We do
- Depth on top accounts, conversion compared
- You get
- A conversion rate you can compare
- We measure
- Qualification rate, cost per opportunity
- We do
- Playbook written for your team
- You get
- A hiring ready playbook
- We measure
- Pipeline and closed won in the segment
The first 14 days.
- Day 1, onboarding: intake, ICP, materials, senders.
- Days 2 to 7, build: lists, copy, scripts, domains warming.
- Days 8 to 10, you approve: lists and copy signed off.
- Days 6 to 7, live: all three channels running.
- Guarantee starts month two. Month one is transfer and calibration, not output.
- About two hours of your time across the one week.
What to measure it on.
| Window | We are measured on | Not yet |
|---|---|---|
| Month 1 | Transfer, calibration, segment approved | The guarantee. |
| Months 2 to 3 | Meetings against the guarantee, show rate | Closed won. |
| Months 4 to 5 | Pipeline created, cost per opportunity | Full payback. |
| Month 6 | Closed won in the new segment | Nothing. |
A qualified meeting: your ICP, your approved titles, held not just booked. No shows are rebooked by us at no cost. All definitions go in the order form.
What you have at the end.
Honest limit: If your team can run it from here, hiring in house is the right call.
If we miss the plan.
Not a discount. A structure.
Depth Scale questions.
Ready to run Depth Scale?
Book 30 minutes. We will confirm this is the right model for your market, or tell you it is not.