Roy
Strategy Lead
Strategy & sign-off
Runs your kickoff, writes the messaging, leads your weekly review. One person accountable for direction.
Our process
Everything is systemized. Every step has a checkpoint.
You get the full step-by-step before we start: what happens in each stage, who owns it, what you approve, and the date every campaign gets its scrap-or-scale decision.
Step by stepbefore we startCheckpoint dateson every campaignYou ownthe playbook
Campaigns live
This week- Cold calls1,042
- Emails1,083
- LinkedIn412
- Meetings28
From strategy to meetings — every channel reporting in one place.
12 months · Kickoff to year-end
The first year at a glance.
The same sequence runs for every client. You get it before kickoff, with the checkpoint dates filled in.
- 1
Week 1
ICP approved, with live account counts for every segment.
- 2
Weeks 2–4
Phone live. Every call recorded and shared the same day.
- 3
Month 2
A scrap-or-scale verdict on every campaign.
- 4
Month 3
A 90-day review and the playbook you keep.
- 5
Months 6 & 12
Performance reviews. The playbook gets refreshed.
Built for volume. Designed for quality.
Your outbound engine.
1,000
dials per week
per dedicated caller, evidenced in the dialer.
1,000
emails per week
personalized to the company and the prospect, led by live signals.
5–6
data vendors
waterfalled per record, every lead enriched with mobile, email and signal data.
Multiple
LinkedIn profiles
managed under your brand, with outreach sent from your executives' accounts.
14 days
to launch
from kickoff to first outreach under your brand.
3–5
campaign plays
open with one objective and a checkpoint date each.
Five specialists. One outbound motion.
The team on your account.
Not one junior hire doing everything.
Christine
GTM Engineer
Lists & data
Builds and verifies every list in Clay, waterfalled across 5–6 data vendors and enriched with mobile, email and signal data.
Brandon
Cold Call BDR
Phone
Dials your approved list every day. Every call is recorded and shared with you the same day.
Sam
Email BDR
Sends 1,000 personalized emails a week on warmed domains — every message written to the company and the prospect.
Violeta
LinkedIn BDR
Manages multiple LinkedIn profiles under your brand, sending from your executives' accounts and tracked back to the campaign that produced it.
About an hour a week
What the work requires from you.
You don't run the outbound — you approve it and coach it.
Access in the first 48 hours
CRM export, calendars, domain records, dialer access and a shared Slack channel.
One person who approves
A yes on the ICP, the lists and the messaging, given on a 60-minute sign-off call.
An hour of coaching a week
Listen to 3–5 recordings and tell the caller what to change. It's the fastest way to improve results.
Honest feedback on every meeting
Tell us when a meeting wasn't qualified — that's what lets us tighten the list.
Three things that pause a launch
- Dialer access not provided within 48 hours of kickoff.
- Your sending domain fails SPF, DKIM or DMARC checks.
- No calling window available within five days of campaign approval.
We stop rather than push. A campaign launched without these burns your domain, your list or your buyer's patience.
The rules every engagement runs on
Our non-negotiables.
They protect your brand and your budget.
- Nothing sends under your brand before your sign-off.
- Checkpoint decisions are binary: scrap or scale. No campaign drifts.
- The weekly report lands the same day and time every week. Miss it and that week is on us.
- Phone launches first — it gives the fastest read on your market.
- Every claim traces back to your real materials. We never invent proof.
- Learnings from scrapped campaigns are documented and handed to the next play.
Let's talk
See this process mapped to your market.
We'll walk through your launch and what happens at six and twelve months.