Engine Build
Three angles into a big market, until one of them works.
For companies with a large addressable market, mid ACV and half-built sequences. Six months to find the angle your market replies to and turn it into a committed monthly number.
Who this model is for.
The five specialists inside Engine Build.
Same pod, tuned to this model. One account, no juniors, on your account inside 24 hours of signature.
Outbound strategy
Three distinct angles written, run untouched, then judged on reply data.
List building
Volume lists that stay clean as the market gets worked.
Cold email
Domains, warming and infrastructure built to carry the test.
Cold calling
1,000+ dials a week to read the market faster than email can.
LinkedIn outbound
The third read on which angle actually lands.
The whole engagement.
One page, signed with the order form. Nobody is guessing in month four.
- We do
- Infrastructure built, three angles written, channels live
- You get
- Warm domains, approved copy, live campaigns
- We measure
- Launched on time, deliverability held
- We do
- Three angles run untouched, losers killed
- You get
- Real market feedback on three angles
- We measure
- Reply rate per angle, cost per conversation
- We do
- Winner scaled, second play added
- You get
- A monthly meeting number in writing
- We measure
- Meetings a week, qualification rate
- We do
- Engine documented, number committed and held
- You get
- A repeatable engine and the playbook
- We measure
- Meetings against the committed number
The first 14 days.
- Day 1, onboarding: intake, ICP, materials, senders.
- Days 2 to 7, build: lists, copy, scripts, domains warming.
- Days 8 to 10, you approve: lists and copy signed off.
- Days 6 to 7, live: all three channels running.
- Three angles live in 14 days. First market read in week three.
- No meeting number for 60 days. We are measured on reply rate per angle.
What to measure it on.
| Window | We are measured on | Not yet |
|---|---|---|
| Months 1 to 2 | Activity, deliverability, three angles tested | Meetings. Revenue. |
| Months 3 to 4 | Meetings a week, show rate, qualification rate | Closed won. |
| Months 5 to 6 | Pipeline created, cost per meeting | Full payback. |
| Beyond month 6 | The committed number, held monthly | Nothing. |
A qualified meeting: your ICP, your approved titles, held not just booked. No shows are rebooked by us at no cost. All definitions go in the order form.
What you have at the end.
Honest limit: Two of three angles will fail. That is what running three is for.
If we miss the plan.
Not a discount. A structure.
Engine Build questions.
Ready to run Engine Build?
Book 30 minutes. We will confirm this is the right model for your market, or tell you it is not.