High velocity + Build

    Engine Build

    Three angles into a big market, until one of them works.

    For companies with a large addressable market, mid ACV and half-built sequences. Six months to find the angle your market replies to and turn it into a committed monthly number.

    Term
    6 month minimum term
    You are here
    Big market. No engine yet.

    Who this model is for.

    Large addressable market, mid ACV
    Half-built sequences that never got a fair test
    One person doing five outbound jobs
    No repeatable engine yet

    The five specialists inside Engine Build.

    Same pod, tuned to this model. One account, no juniors, on your account inside 24 hours of signature.

    The whole engagement.

    One page, signed with the order form. Nobody is guessing in month four.

    Days 1 to 14
    We do
    Infrastructure built, three angles written, channels live
    You get
    Warm domains, approved copy, live campaigns
    We measure
    Launched on time, deliverability held
    Months 1 to 2
    We do
    Three angles run untouched, losers killed
    You get
    Real market feedback on three angles
    We measure
    Reply rate per angle, cost per conversation
    Months 3 to 4
    We do
    Winner scaled, second play added
    You get
    A monthly meeting number in writing
    We measure
    Meetings a week, qualification rate
    Months 5 to 6
    We do
    Engine documented, number committed and held
    You get
    A repeatable engine and the playbook
    We measure
    Meetings against the committed number

    The first 14 days.

    • Day 1, onboarding: intake, ICP, materials, senders.
    • Days 2 to 7, build: lists, copy, scripts, domains warming.
    • Days 8 to 10, you approve: lists and copy signed off.
    • Days 6 to 7, live: all three channels running.
    • Three angles live in 14 days. First market read in week three.
    • No meeting number for 60 days. We are measured on reply rate per angle.

    What to measure it on.

    WindowWe are measured onNot yet
    Months 1 to 2Activity, deliverability, three angles testedMeetings. Revenue.
    Months 3 to 4Meetings a week, show rate, qualification rateClosed won.
    Months 5 to 6Pipeline created, cost per meetingFull payback.
    Beyond month 6The committed number, held monthlyNothing.

    A qualified meeting: your ICP, your approved titles, held not just booked. No shows are rebooked by us at no cost. All definitions go in the order form.

    What you have at the end.

    The angle your market actually replies to
    Warm email infrastructure, yours
    A monthly number in writing
    Disposition data on every channel
    The playbook, yours to keep

    Honest limit: Two of three angles will fail. That is what running three is for.

    If we miss the plan.

    Quarterly gates: exit at month 3 if we miss.
    Makegood, not credits: after day 60, shortfalls against the number are worked off free.
    Early reset: off pace by month two, we reopen scope and price.
    You keep the asset: lists, scripts, recordings, playbook. Always yours.

    Not a discount. A structure.

    Engine Build questions.

    Ready to run Engine Build?

    Book 30 minutes. We will confirm this is the right model for your market, or tell you it is not.