01
Specific over sweeping
Lead with the result, the operating detail, or the proof. Avoid vague claims.
BizDev Labs / Brand system
Built for the people who build pipeline.
Our identity is precise, credible and quietly confident. Editorial typography gives the brand authority. Cyan signals action. The night-sky canvas keeps attention on the proof.
Version 1.0
Last updated September 2026
01 / Foundation
The brand in one sentence.
BizDev Labs is the senior, specialist outbound team for B2B companies that want qualified pipeline without building the department themselves.
02
Experienced over flashy
Sound like practitioners who have done the work, not marketers describing it from a distance.
03
Direct over decorated
Use short sentences, plain language, and one strong idea at a time.
02 / Logo
A mark for practical experimentation.
The laboratory flask represents disciplined testing. The rising pixels represent signals becoming pipeline. Keep the mark clear, upright and unmodified.
Clear space
Leave space equal to the width of the flask neck around every edge.
Minimum size
Use the full lockup at 160px wide or larger. Below that, use the flask icon.
Never
Stretch, rotate, recolor, outline, crop, or place the mark on a busy image.
03 / Color
Night sky. Clear signal.
The palette is deliberately restrained. Night Sky carries the brand, Cloud makes information effortless to read, and Lab Cyan is reserved for action and emphasis.
Night Sky
Primary background
- RGB
- 6, 8, 15
- Token
- --background
Lab Cyan
Primary action and emphasis
- RGB
- 0, 184, 212
- Token
- --primary
Signal Mint
Positive proof and secondary accent
- RGB
- 79, 209, 197
- Token
- --brand-mint
Deep Navy
Supporting brand contrast
- RGB
- 10, 37, 64
- Token
- --brand-navy
Cloud
Headlines and primary copy
- RGB
- 245, 249, 252
- Token
- --foreground
Steel
Supporting copy and labels
- RGB
- 161, 170, 179
- Token
- --muted-foreground
04 / Typography
Editorial authority. Operational clarity.
Instrument Serif gives important ideas a human, editorial voice. Work Sans keeps details, evidence and interface copy clean and highly readable.
Display / Instrument Serif
Pipeline should feel predictable.
HeadlinesRegular / Italic
Body / Work Sans
Five senior specialists run cold calls, email and LinkedIn. You approve the list and the copy. Live in 7 days.
Use sentence case. Keep paragraphs short. Use labels to help readers scan complex information, but never let labels compete with the message.
Body and interface400 / 600
05 / Interface
Every action should feel obvious.
Use one primary action per section, restrained corners, fine borders and meaningful hierarchy. Components should feel engineered, not decorated.
Buttons
Start labels with a clear verb. Primary actions use Lab Cyan. Secondary actions use an outline or text treatment.
Cards and evidence
250+
B2B companies served
Cards organize individual items, proof, or tools. Keep page sections unframed and use borders instead of heavy shadows.
06 / Voice
Confident enough to be specific.
Our voice is candid, experienced and commercially sharp. We explain the work plainly, show the evidence, and never hide behind inflated language.
Do
“Five senior specialists run your cold calls, email and LinkedIn.”
Do
“Live on your accounts in 7 days.”
Avoid
“Revolutionize your growth with our world-class solutions.”
Avoid
“Unlock unprecedented synergy across the revenue ecosystem.”
07 / Imagery
Show the people and the proof.
Use real founder headshots, client faces, campaign evidence, recordings and product details. Images should feel documentary and credible, never generic or overly staged.
01
Real people
Evidence before atmosphere.
02
Real work
Evidence before atmosphere.
03
Real outcomes
Evidence before atmosphere.