Enterprise and mid-market cycles are long enough that a stale strategy can run for months before anyone notices it's not working. Here's how the loop is supposed to catch that early.
What gets captured weekly
Every touch, reply, and booked meeting across every stakeholder in the committee, not just the champion, is a data point about which channel and which trigger is actually landing.
Why monthly reviews are too slow for this motion
A trigger type that's converting well with technical evaluators but not economic buyers needs to be caught in weeks, not quarters, especially across a 6-month cycle where a missed signal costs real time.
Who owns it in a Pit-Crew Team
Strategy and RevOps look at pipeline movement across the whole committee, channel specialists report what they're seeing stakeholder by stakeholder, and GTM engineering surfaces what the signal data actually shows.
What "working" looks like
Not a status report, an actual change to next week's committee-level approach: which stakeholder gets prioritized, which channel gets more weight, which message changes. If the loop doesn't change next week's campaign, it isn't a feedback loop.
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