“You went back to what really works. You're hiring great SDRs but you're bringing the methodology of GTM engineering. I want the people we are hiring to be great.”
Steve Goldberg
Ex-CRO of Salesloft, Sold Salesloft for $2.3B
Sold for $2.3BStrategy
Outbound strategy that actually gets executed.
ICP, offer and messaging frameworks—then a playbook the team runs against.
14 daysfrom kickoff to first campaigns live
Meetings bookedStraight to your calendar
Weekly reviewSee what the market says
Inside Precision Build
Account tiering, persona map and the message tested per buyer.
Back to Precision Build
Playbook live in 14 days14 days
Kickoff to live
3
Angles tested at once
Monthly
Playbook versioning
Why the playbook gets shipped, not shelved.
Strategy is worthless without a team that ships it. We do both — ICP, positioning, and messaging on one side; a five-specialist pod executing on the other. Same shop, same week.
Inside the strategy pod
- ICP definition & segmentation
- Offer + positioning workshop
- Panic-Relief-Invitation messaging framework
- Channel + cadence architecture
- KPI targets and reporting cadence
- Live playbook maintained monthly
Why our strategy doesn't sit in a Notion doc.
Strategy is worthless without a team that ships it. We do both — ICP, positioning, and messaging on one side; a five-specialist pod executing on the other. Same shop, same week.
- The same shop that writes the strategy ships it — no handoff gap.
- Roy Itzhaki leads ICP and messaging directly, not a junior planner.
- Strategy phase compressed to one week — slower isn't smarter.
- The playbook is versioned monthly as your market answers.
- Campaigns live end of week two, run by the pod that wrote the plan.
G2 · Client reviews
See what clients say about working with BizDev Labs.
“You went back to what really works. You're hiring great SDRs but you're bringing the methodology of GTM engineering. I want the people we are hiring to be great.”
“Working with BizDev Labs was a no-brainer. We generated a consistent lead flow, created great content, and closed multiple enterprise deals. We're still seeing inbound leads from BizDev Labs today.”
“BizDev Labs has helped us create a scalable outbound process. The biggest value has been an increase in meetings booked and deals closed. They are true experts and great to work with.”
How strategy is implemented, week by week.
The channel enters the same 14-day build, approval loop and measurement plan as the rest of your outbound engine.
- 1
Days 1 to 14
20 question intake, domains bought and authenticated, list one built in Clay, three angles written, approved and launched.
- 2
Week 2
Calling live, volume ramps, recordings shared from day one, first conversations start.
- 3
Month 1
1,000 dials a week per caller. Three angles left untouched. First meetings from week three.
- 4
Month 2
Losing angles killed, ICP tightened on disposition data, objection library written.
- 5
Month 3
Playbook handed over. Monthly meeting number agreed in writing. First exit gate.
- 6
Months 4 to 6
Second play, new segment, monthly insight report, quarterly gate.
What we put in writing.
- Live in 14 days from signature, or month one is free.
- 1,000 dials a week per caller, evidenced in the dialer, not claimed in a slide.
- A weekly report with real learnings, or that week is free.
- Every list, script, sequence, recording and playbook is yours, during and after.
- Quarterly exit gates. If we are the reason it is not working, you leave.
- We will not invent a meeting number before your market has answered.
The strategy implementation
Strategy becomes a working playbook: three angles run, losing angles die in month two, and the evidence sets the number in month three.
- Three angles live at once so each gets a fair read
- ICP tightened on real call and reply dispositions
- Playbook written and handed over at the first checkpoint
The playbook you walk away with.
01
The playbook
Living doc: ICP, offer, messaging, cadences, KPIs.
02
Messaging framework
Panic, relief, and invitation copy for every persona.
03
Execution kickoff
Pod stood up and shipping campaigns in 14 days.
Strategy clients we ship for.
What strategy clients say.
Real quotes from B2B founders and revenue leaders.
“Working with BizDev Labs was a no-brainer. We generated a consistent lead flow, created great content, and closed multiple enterprise deals. We're still seeing inbound leads from BizDev Labs today.”
Braden Ream
CEO and Co-Founder, Voiceflow
$15M Series A“BizDev Labs has helped us create a scalable outbound process. The biggest value has been an increase in meetings booked and deals closed. They are true experts and great to work with.”
Golan Raz
CRO and Co-Founder, Deeto
$12.5M Series A“As the first GTM hire at Scrut, overseeing our expansion into the US market was a significant milestone. Partnering with BizDev Labs was instrumental in this process.”
Teja Edara
VP of Sales, Scrut Automation
$10M Series AStrategy FAQs.
Questions we get about strategy.
Let's talk about your market
Ready for an outbound plan you can actually run?
Book a call and we'll pressure-test your ICP, offer, and messaging — then show you the exact playbook we'd hand your pod on day one.