ABM depth + Build

    Precision Build

    A named account list, opened one buyer at a time.

    For high ACV companies with a small market and nothing proven yet. Twelve months of account by account outbound until every named account is opened and dispositioned.

    Term
    12 month engagement
    You are here
    Named accounts. Nothing proven yet.

    Who this model is for.

    High ACV, small total market
    Long sales cycles with real buying committees
    A named account list you cannot afford to burn
    No proven outbound message yet

    The five specialists inside Precision Build.

    Same pod, tuned to this model. One account, no juniors, on your account inside 24 hours of signature.

    The whole engagement.

    One page, signed with the order form. Nobody is guessing in month four.

    Days 1 to 14
    We do
    Intake, named list, copy, three channels live
    You get
    Approved list, approved copy, live campaigns
    We measure
    Launched on time
    Months 1 to 3
    We do
    Account by account outreach, message tested per persona
    You get
    First conversations and real market objections
    We measure
    Accounts opened, conversations by title
    Months 4 to 6
    We do
    Depth on engaged accounts, plays two and three added
    You get
    Meetings from named accounts, a message that works
    We measure
    Meetings held, qualification rate
    Months 7 to 12
    We do
    Full list worked, nurture run, playbook written
    You get
    Coverage, pipeline, a playbook you can run
    We measure
    Pipeline created, closed won influenced

    The first 14 days.

    • Day 1, onboarding: intake, ICP, materials, senders.
    • Days 2 to 7, build: lists, copy, scripts, domains warming.
    • Days 8 to 10, you approve: lists and copy signed off.
    • Days 6 to 7, live: all three channels running.
    • No meeting number for 90 days. We report accounts opened and conversations by title.
    • About two hours of your time across the one week.

    What to measure it on.

    WindowWe are measured onNot yet
    Months 1 to 3Accounts opened, conversations by title, objections loggedMeetings. Revenue.
    Months 4 to 6Meetings held, qualification rate, show rateClosed won.
    Months 7 to 9Pipeline created, cost per opportunityFull payback.
    Months 10 to 12Closed won influenced, playbook provenNothing.

    A qualified meeting: your ICP, your approved titles, held not just booked. No shows are rebooked by us at no cost. All definitions go in the order form.

    What you have at the end.

    Every named account opened and dispositioned
    A message proven per persona
    Your executives established as senders
    A live nurture book on every not now
    The playbook, yours to keep

    Honest limit: Attribution is shared on a nine month cycle. Judge us on accounts opened.

    If we miss the plan.

    Quarterly gates: exit at month 3, 6 or 9 if we miss.
    Makegood, not credits: once a number is committed, shortfalls are worked off free.
    Early reset: off pace by month two, we reopen scope and price.
    You keep the asset: lists, scripts, recordings, playbook. Always yours.

    Not a discount. A structure.

    Precision Build questions.

    Ready to run Precision Build?

    Book 30 minutes. We will confirm this is the right model for your market, or tell you it is not.