Precision Build
A named account list, opened one buyer at a time.
For high ACV companies with a small market and nothing proven yet. Twelve months of account by account outbound until every named account is opened and dispositioned.
Who this model is for.
The five specialists inside Precision Build.
Same pod, tuned to this model. One account, no juniors, on your account inside 24 hours of signature.
Outbound strategy
Account tiering, persona map and the message tested per buyer.
List building
Your named accounts mapped by title, enriched and kept current.
Cold calling
Direct dials into the committee, not the switchboard.
Cold email
Low volume, high context sends from warmed executive domains.
LinkedIn outbound
Your executives' voice on the accounts that matter.
The whole engagement.
One page, signed with the order form. Nobody is guessing in month four.
- We do
- Intake, named list, copy, three channels live
- You get
- Approved list, approved copy, live campaigns
- We measure
- Launched on time
- We do
- Account by account outreach, message tested per persona
- You get
- First conversations and real market objections
- We measure
- Accounts opened, conversations by title
- We do
- Depth on engaged accounts, plays two and three added
- You get
- Meetings from named accounts, a message that works
- We measure
- Meetings held, qualification rate
- We do
- Full list worked, nurture run, playbook written
- You get
- Coverage, pipeline, a playbook you can run
- We measure
- Pipeline created, closed won influenced
The first 14 days.
- Day 1, onboarding: intake, ICP, materials, senders.
- Days 2 to 7, build: lists, copy, scripts, domains warming.
- Days 8 to 10, you approve: lists and copy signed off.
- Days 6 to 7, live: all three channels running.
- No meeting number for 90 days. We report accounts opened and conversations by title.
- About two hours of your time across the one week.
What to measure it on.
| Window | We are measured on | Not yet |
|---|---|---|
| Months 1 to 3 | Accounts opened, conversations by title, objections logged | Meetings. Revenue. |
| Months 4 to 6 | Meetings held, qualification rate, show rate | Closed won. |
| Months 7 to 9 | Pipeline created, cost per opportunity | Full payback. |
| Months 10 to 12 | Closed won influenced, playbook proven | Nothing. |
A qualified meeting: your ICP, your approved titles, held not just booked. No shows are rebooked by us at no cost. All definitions go in the order form.
What you have at the end.
Honest limit: Attribution is shared on a nine month cycle. Judge us on accounts opened.
If we miss the plan.
Not a discount. A structure.
Precision Build questions.
Ready to run Precision Build?
Book 30 minutes. We will confirm this is the right model for your market, or tell you it is not.