Cold calls, email and LinkedIn, run together by five specialists. You approve the list and the copy. We book meetings that are held, not just booked — for 250 B2B companies, live in 14 days.
What a qualified meeting means here
Most agencies report the metric they control. We report the one you care about.
- The account fits the criteria you approved before we dialled
- The title and seniority are on your approved list
- We tested for buying momentum, not curiosity
- Held, not just booked. A no show is rebooked by us at no cost
- Your AE gets the problem in the prospect's words, the objections and the recording
That definition goes into the order form word for word, alongside the monthly number and the remedy if we miss it.
Three channels, five specialists, one pod
Cold calling. Reps who only call, six years and up, 1,000 dials a week each. Ranked top 1% in Nooks three years running.
Email. We buy and warm the domains, so your primary domain is never the experiment. Three angles per campaign, not one sequence.
LinkedIn. Outreach from your executives' profiles with a copywriter behind every message. Never a burner account.
What B2B appointment setting costs
Outsourced appointment setting in this market generally runs between $2,000 and $10,000 a month. Here is exactly where we sit and what is inside the number.
| Typical | BizDev Labs | |
|---|---|---|
| Monthly | $2,000 to $10,000 across the market | $5,000 to $10,000 depending on the stage of your outbound |
| Tool stack | Usually billed to you | Included. About $3k a month of tooling |
| Per lead fees | Widely used | Never. We charge for the team, so quality is all we can compete on |
| Term | Three to twelve months | 6 or 12 months, with a quarterly exit gate if we miss and the cause is ours |
| At exit | Varies | Every list, script, sequence, recording and playbook is yours |
Market figures are drawn from public pricing surveys, captured August 2026. Our numbers are ours.
How it starts
Day 1: Onboarding. A 21 question intake, your ICP, your DNC and customer lists, and the senders the outreach comes from. About two hours of your time in total.
Days 2 to 10: Build and approve. We build the lists, write the scripts and sequences, buy and warm the domains. You approve everything before it goes out.
Days 6 to 7: Live. All three channels running. First meetings land in week three, steady state by week six.
Weekly: Review. 30 minutes with the specialists themselves, not an account manager. Every call recorded and shared.
What the first 90 days are actually for
Days 1 to 14 are build and approval: domains authenticated, list one waterfalled in Clay across five to six vendors, three angles written, and all three channels live by day 7. Month 1 measures launch, dials, conversations, connect rate, show rate and reply rate by angle. It does not pretend to know ROI yet. Month 2 kills losing angles, tightens the ICP on real dispositions and builds the objection library. At month 3, after the market has answered, we agree the monthly number in writing and hand over the playbook. See the full implementation roadmap.
What clients say
"Meetings with CISOs at Fortune 500 companies." — Noa Glumcher, VP Marketing, Sweet Security
"Four to five quality meetings weekly, and four major deals." — Adi Chemoul, VP Marketing, Hush Security
"You went back to what really works." — Steve Goldberg, Ex-CRO, Salesloft
Questions buyers actually ask
How much does B2B appointment setting cost? Across the market it typically runs $2,000 to $10,000 a month. We sit at $5,000 to $10,000 depending on whether we are building outbound from nothing or scaling something that already converts. The tool stack is included.
How many meetings will we get? For a proven motion we commit to a monthly number in writing from the start. If nothing is proven yet, we refuse to invent a number and instead commit at day 60, once your market has actually answered. Anyone quoting you a number before they have built your list is guessing.
Do you count a meeting that does not show up? No. The number is measured on meetings held. No shows are rebooked by us at no cost and only count once they happen.
How fast can we start? Live in 14 days from signature. First meetings in week three. Most of that window is domain warming and your approval pass, not our build time.
What happens if you miss the number? Shortfalls are worked off in the following month at no extra cost, in meetings rather than credits. And there is an exit gate at month three if we are the reason it is not working.
Do you work with our industry? We run outbound for 250 B2B companies, mostly software, with real depth in security, AI, fintech and healthtech. Ask for the two references closest to your motion.
Worth a call?
Bring your ICP, your average deal size and your AE capacity. We will run the arithmetic live, and if outbound cannot reach your number we will tell you rather than sell you a pilot.
Related: how to choose an outsourced BDR agency · how the pod works · cold calling · outsourced SDR team
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Five specialists across strategy, lists, email, cold calling and LinkedIn, running your outbound end to end.
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