A note from our founder
The seat everyone wants to leave
Most BDRs spend about a year and a half in the role. Then they move into an AE seat, and almost nobody comes back. The job gets treated as a rite of passage, something you get through on the way to somewhere else.
That's a strange way to treat the role that opens so many deals. A buyer's first real conversation with a company often starts with a BDR. When that conversation goes well, everything after it gets easier. When it doesn't, even a great product never gets the meeting.
Why BizDev Labs exists
BizDev Labs started from a simple bet: if almost nobody stays in the BDR seat, a team that does stay can become the most experienced in the market.
I started my career as an SDR in 2019. It was the only offer I got, and I almost didn't get that one. The job taught me what still runs our company today: find what works, stop what doesn't, test constantly, and scale what wins. That's where the "Labs" in our name comes from.
Outbound as a craft
Today we're a team of career BDRs, strategists and GTM engineers working with 250+ SaaS and technology companies. Every campaign is a test, and every test makes the next one better.
That work has put us in rooms we never expected to be in, with founders who built businesses people use every day, executives who took companies public, and operators who have run revenue at some of the biggest names in software. Each of those conversations taught us something about what great outbound looks like from the other side of the table.
Why four CROs, and why now
Today, four chief revenue officers are joining BizDev Labs as our board of advisors.
CROs see the BDR role from the top. They have built revenue organizations at Salesforce, Zoom, Tableau and Salesloft, and they know what breaks at every stage of growth: the wrong ICP, messaging that doesn't land, and pipeline that looks healthy until the quarter ends.
They'll help us move up market and sharpen our go-to-market strategy, our positioning and messaging, and how we sell to enterprise buyers. In our first working sessions, they've already dug into our ICP and where our programs win, and found ways to make both sharper.
We're here to learn from them, and we're grateful they believe in what we're building.
What it means for the BDR world
For the BDRs on our team, it means learning from people who have built and led some of the best sales organizations in the world. For our clients, it means every program is shaped by leaders who have sat in the CRO seat and know what pipeline has to look like to matter. And for the profession, we hope it sends a signal: the BDR role deserves the same expertise, investment and respect as any other seat in revenue.
If you want to see how that works in practice, here's how our system works today.
Roy Itzhaki, Founder & CEO
Meet the board
4
Chief revenue officers
110+
Years in enterprise tech sales
$1T+
Combined market value of the public companies they've sold for
Where they built their careers
Scott Jones
Former CRO, Fivetran
Former President & CRO, Alteryx
$85M → $495M
Alteryx revenue in his four years leading go-to-market, as CRO and then President & CRO, through its 2017 NYSE IPO.
- Led Americas sales for Tableau, later acquired by Salesforce for $15.7B.
- Led revenue at Fivetran through its merger with dbt Labs, a combined business with nearly $600M in ARR when announced.
- Sat on Xero's advisory board. Former CEO of Incorta, and a past board director at Vizrt, Siteimprove and Peak.
SAP
$270B+ market cap
Tableau
Bought for $15.7B
Alteryx
$10B+ peak market cap
Fivetran
$5.6B valuation (2021)
Xero
4.5M+ subscribers
Chris Lee
Chief Revenue Officer, Salesforce
Board member, Sendoso and Aviso AI
$40M → $4B
Salesforce revenue across his decade there, starting before its 2004 IPO.
- Now back at Salesforce as a Chief Revenue Officer in Agentforce, its AI agent business.
- Helped win JPMorgan Chase, Bank of America, Citi and Wells Fargo for DocuSign.
- As CRO, grew FinancialForce (now Certinia) from $48M to $107M in ARR.
Salesforce
$199B market cap
DocuSign
1.9M+ customers
Siebel
Sold to Oracle for $5.85B
Sendoso
20,000+ customers
Steve Goldberg
Former CRO, Salesloft and PowerSchool
Operating Advisor, JMI Equity
$50M → $200M+
Salesloft revenue he helped grow in four years as CRO, including Vista Equity's investment at a $2.3B valuation.
- Grew enterprise from 20% to 57% of Salesloft's revenue.
- Former CRO of PowerSchool, used by 60M+ students and taken private by Bain Capital for $5.6B in 2024.
- Named Permira's first-ever Executive in Residence. Spent nearly 10 years at Salesforce working on some of its largest cloud deals.
Salesforce
$199B market cap
Salesloft
$2.3B valuation (2021)
PowerSchool
$5.6B take-private
Permira
€100B committed capital
JMI Equity
$11B+ raised
Colby Nish
CRO, Dialpad
Former Head of Americas Sales, Zoom
10K → ~10M
Zoom Phone seats he helped grow, from under 10,000 to nearly 10 million, as its global head of sales.
- Led Zoom's Americas sales, channel and marketing: 700+ people carrying a $576M ARR number.
- Now CRO of Dialpad, the AI communications platform that passed $300M in ARR in 2024.
- 12 years at Cisco, including Chairman's Club. Started his career at IBM.
Zoom
$29B market cap
Cisco
$400B+ market cap
Dialpad
$2.2B valuation (2021)
IBM
$200B+ market cap
Why this matters for our clients.
BizDev Labs is an outsourced BDR agency for SaaS companies. Our advisors help shape the strategy behind our programs and coach our team as we take on bigger, more complex sales.
Market values as of October 2026. Figures come from public filings, company announcements and each advisor's own profile.