A written meeting definition.
Before launch, we agree the titles, company size and need a buyer has to confirm.
B2B appointment setting that books meetings your AEs want to take
Specialists on the phone, email and LinkedIn book qualified meetings with your buyers, against a written definition you approve. Live in 14 days.
Trusted by 250+ B2B SaaS and technology companies.
What's included
Verified lists.
A GTM engineer builds and checks your target lists in Clay from five to six data vendors.
Three channels.
A cold caller, a cold email specialist and a LinkedIn specialist work the same accounts.
Meetings on your calendar.
Every meeting arrives as an invite with notes on who the buyer is and what they said.
No-show handling.
The specialist who booked a meeting handles reschedules and no-shows.
A weekly review.
Thirty minutes each week on results, what buyers said and what changes next.
Appointment setting vs lead generation
| Factor | Lead generation | Appointment setting |
|---|---|---|
| What you get | Contacts or interested leads | Meetings booked on your calendar |
| Who follows up | Your team | The appointment setter |
| Measured on | Lead volume | Qualified meetings held |
| Best for | Teams with spare SDR capacity | Teams that need meetings without hiring SDRs |
Why we don't charge per meeting
Pay-per-meeting pricing rewards the agency for counting more things as meetings: junior titles, poor-fit companies, people who were just curious. We charge a monthly fee for a full team, commit to a written meeting definition, and set a monthly meeting target from your real data by day 60. More in should an outbound agency guarantee meetings?
How it works
- 1
Days 1 to 3: access, setup and an ICP verification meeting with our GTM engineer.
- 2
Days 4 to 10: lists, scripts, email sequences and LinkedIn messages are built.
- 3
Days 11 to 14: you approve everything in writing, then all three channels go live.
- 4
Week 3: first meetings typically land.
- 5
Day 60: a monthly meeting target, set together from real data.
Results
Pricing
From $10,000 a month for a cold caller and a GTM engineer, or $14,000 a month for the five-person flagship team. Six-month minimum with quarterly exit gates. See full pricing.
FAQ
What are B2B appointment setting services?
A team that contacts your target buyers and books qualified sales meetings directly onto your account executives' calendars, so your AEs spend their time selling instead of prospecting.
How much do B2B appointment setting services cost?
Our programs start at $10,000 a month for a team. Across the market, pricing ranges from per-meeting fees to monthly retainers. See outsourced BDR services costs.
How do you make sure meetings are qualified?
We agree a written definition before launch: titles, company size and the need the buyer has to confirm. Each meeting comes with notes, and we review meeting quality with you every week.
Which channels do you use to book appointments?
Cold calling, cold email and LinkedIn, working the same accounts. The phone books most meetings, while email and LinkedIn warm up buyers and reach the ones who don't pick up.
How fast can you start booking meetings?
We go live 14 days after signature, and first meetings typically land in week three.
Start booking qualified meetings in 14 days.
Book a call and we'll show you how we'd fill your AEs' calendars, and tell you straight if we're not the right fit.