Reach the people who run the plant.
We map plant managers, VPs of operations, maintenance and reliability leads, quality, EHS, supply chain and procurement, plus the IT and OT owners who sign off on new systems.
Industries / Manufacturing / Industrial
Outbound for companies selling to manufacturers
Five specialists run your cold calling, email and LinkedIn to reach plant, operations and procurement leaders, the buyers who rarely answer cold email. Live in 14 days.
Trusted by 250+ B2B SaaS and technology companies.
Strategy
ICP, offer and play.
GTM Engineering
Accounts, contacts and signals.
Calling
Conversations
Replies
Engagement
Meetings + Feedback
Pipeline, learnings and a better next campaign.
Every result feeds the next play.
Trusted by B2B SaaS and technology teams
What teams selling to manufacturers hire us to do
Get past the front desk.
Manufacturing buyers spend their day on the floor, not in their inbox. A dedicated cold caller works the main lines, the plant numbers and the direct dials until the right person picks up.
Time outreach to real change.
New plants and expansions, capital projects, ERP or MES changes, leadership hires, acquisitions and reshoring announcements tell us which accounts are worth calling this month.
Build a motion that scales across sites.
Multi-site manufacturers buy plant by plant. We track every site and stakeholder, so one win becomes a reference for the next plant.
Why outbound into manufacturing is hard
A low digital footprint.
Many operations leaders don't live on LinkedIn or answer cold email, so email-only programs stall. The phone does most of the work.
Many people, many sites.
A single deal can involve plant, corporate operations, finance, IT and procurement, often in different locations.
Long, budget-driven cycles.
Purchases follow capital planning and budget windows, so timing and persistence matter as much as the pitch.
Our approach
Phone-led, multi-site outbound for manufacturing buyers.
Manufacturing buyers respond to a relevant reason, delivered by a real person, at the right moment. Volume email doesn't get you there.
- Map each target account by site and stakeholder.
- Prioritize accounts around change: expansions, new leaders, capital projects and system changes.
- Lead with the phone, backed by email and LinkedIn from your executives' profiles.
- Refine every week using what plant and operations leaders actually say on calls.
How we run outbound for manufacturing
- 01
Strategy
Define your ideal buyers, target accounts and message.
- 02
GTM engineering
Build verified lists and prepare the outreach system.
- 03
Cold calling
Start real conversations with decision-makers.
- 04
Email
Test and refine buyer-specific sequences.
- 05
LinkedIn
Reach the same accounts with a personal touch.
Results from operations-heavy markets
- Zuper: $500K closed-won, with outbound driving 20% of 2022 revenue for field service software.
- Trackforce: consistent high-quality meetings with Fortune 2000 accounts.
Common questions from teams selling to manufacturers
Do you work with companies that sell to manufacturers?
Yes. We build outbound for B2B software, industrial technology and service companies whose buyers work in manufacturing: plant, operations, maintenance, quality, supply chain and procurement leaders.
Why is cold calling so important for manufacturing?
Many manufacturing buyers have a low digital footprint and rarely reply to cold email. A dedicated caller reaching plant numbers and direct dials is usually the fastest way to a real conversation. See cold calling vs cold email vs LinkedIn.
How do you handle multi-site manufacturers?
We map each target account by site and stakeholder, so the program can reach several plants and the corporate team at the same time, and turn one site's interest into a path to the next.
How long does it take to get started, and what does it cost?
All three channels go live 14 days after signature, and first meetings typically land in week three. Programs start at $10,000 a month for a cold caller and a GTM engineer. See pricing.
Will we approve the messaging before launch?
Yes. You approve the target accounts, scripts, sequences and lists in writing before anything goes out.
Ready to reach the people who run the plant?
Book a call and we'll show you how we'd map and reach your manufacturing buyers, and tell you straight if we're not the right fit.