Team model
- Martal Group
- Around two Sales Executives plus a Sales Operations Manager.
- BizDev Labs
- Five senior specialists per account, each with a defined role.
The Martal Group alternative
Considering Martal Group? Compare the two outbound models.
They sell fractional sales capacity that can run the full cycle. BizDev Labs puts senior specialists across strategy, data, email, LinkedIn and calling on your account. Compare the scope before you decide.
Live in 14 daysAfter your approval
Senior specialistsEach with a defined role
Tools includedManaged by our team
Martal Group
Team modelAround two Sales Executives plus a Sales Operations Manager.
ChannelsEmail, LinkedIn and live calling across five to seven touches.
Launch timeAsk them
PricingTailored quote per engagement.
BizDev Labs
Team modelFive senior specialists per account, each with a defined role.
ChannelsCold calling, email and LinkedIn, coordinated together. Calling is included in the dedicated-caller options.
Launch timeLive in 14 days.
PricingPublished: $3,000 (email and LinkedIn), $14,000 (two cold callers) or $20,000+ (multiple callers) a month.
We'll pay you $500 to hear us out.
Trusted by 250+ B2B companies
Two different models. One decision.
Compare the people, channels and costs you actually get.
Channels
- Martal Group
- Email, LinkedIn and live calling across five to seven touches.
- BizDev Labs
- Cold calling, email and LinkedIn, coordinated together. Calling is included in the dedicated-caller options.
Launch time
- Martal Group
- Ask them
- BizDev Labs
- Live in 14 days.
Pricing
- Martal Group
- Tailored quote per engagement.
- BizDev Labs
- Published: $3,000 (email and LinkedIn), $14,000 (two cold callers) or $20,000+ (multiple callers) a month.
Tech stack
- Martal Group
- Confirm what is included in their proposed tier.
- BizDev Labs
- Smartlead, Apollo, Instantly, Clay, ZoomInfo, Nooks, HeyReach, BuiltWith, n8n, Claude Code and more — every tool included in the managed stack.
Everything on this page about Martal Group comes from their own public website and public reviews, captured August 2026. Models and pricing change. Confirm current terms with them directly before you decide, and hold us to the same standard.
Why companies choose BizDev Labs
Specialists by function
Strategy, data, email, LinkedIn and calling, coordinated on one account.
14-day launch
Campaigns go live after you approve the list and messaging.
Every call recorded
Hear the conversations and use objections to improve the approach.
You keep the playbook
Lists, scripts, sequences and recordings transfer to your team.
Customer story · Sweet Security
“BizDev Labs helped us launch our outbound BDR Program from scratch.”
“Their work led to meetings with CISOs at Fortune 500 companies.”
Noa Glumcher · VP of Marketing, Sweet Security
Read the case study
Where Martal Group may be the better fit
You want one partner to prospect and close, because you do not have AE capacity to take the meetings.
You want account management after the deal is signed.
You need EU or LATAM coverage.
You would rather have one rep own the whole conversation from signal to signature.
Where BizDev Labs fits
You have closers and the gap is meetings, not selling.
You believe the reason your last outbound failed was one person carrying five jobs.
You want to know exactly what the price is, and what the total commitment is, before the call.
You want the outbound system documented and transferable to your own team.
Rarely worth it. Both engagements own top of funnel, so you would be paying twice for the same job. If you do split, split by segment with hard exclusion lists on both sides.
Book a meeting
20 minutes. See how we would run outbound for you.
Questions before you decide
More on the comparison
Martal Group has been running outbound for B2B tech companies from Ontario since 2009. Their model staffs an account with roughly two Sales Executives and a Sales Operations Manager, and their tiers extend past lead generation into discovery calls, closing and account management.
We do one thing. Five specialists, three channels, meetings booked and handed to your AEs with context. If you want a partner who will also run the demo and manage the account afterwards, that is Martal's model, not ours.