Start here
Price the held meeting, not the seat.
The only fair comparison: all-in cost divided by meetings held with the right buyer. Three traps distort every quote you'll see.
Fee vs. salary
A base salary is not what a seat costs. Compare fully loaded cost on both sides.
Booked vs. held
A no-show costs you twice. Count only meetings that actually happen.
Activity vs. pipeline
Dials and emails are inputs. Qualified pipeline is the output.
BDR vs. SDR
BDRs create pipeline. SDRs qualify it.
Titles vary by company. The motion is what you are buying.
BDR · what we run
- Motion
- Outbound, proactive
- Starts with
- Cold, net-new target accounts
- Best when
- Inbound can't fill the pipeline
SDR · inbound
- Motion
- Inbound, responsive
- Starts with
- Leads who already raised a hand
- Best when
- Inbound outruns your AEs
What you get
Five specialists, not one rep.
Most quotes price a single rep. Ask who builds the list, writes the script and owns each channel.
Strategist
ICP, messaging and which campaign plays to run. Owns the plan.
GTM engineer
Builds every list: signals, enrichment and verified direct dials.
Cold caller
Leads the programDedicated to your account. About 1,000 dials a week.
Email specialist
Buys and warms sending domains, runs the email sequences.
LinkedIn specialist
Runs outreach from your executives' own profiles.
Why the phone leads
Calling is the core. The rest supports it.
A call gets an answer in thirty seconds: is there a buying cycle, who owns it, and when.
~1,000
dials a week per caller
6+ yrs
on the phone, per caller
Top 1%
of callers on Nooks
100%
of calls recorded, coached weekly
The campaigns
Plays built on signals, not one sequence.
30 plays across 9 categories. You pick yours at onboarding. Six examples:
Competitor steals
Accounts on a competitor, approached with a reason to switch.
Closed-lost revival
Deals you lost, reopened when the timing has changed.
Website visitors
Companies already on your site, called while interest is warm.
Best-client lookalikes
Accounts that match the customers you most want more of.
Event attendees
The people at the events your buyers actually go to.
Executive dinners
In-person dinners that turn target accounts into conversations.
Building in-house
The offer says $85K. The seat costs more.
$85K
on the offer letter, base plus variable
~$150K
fully loaded, in year one
3–4 mo
of paid ramp before full output
1
person covering every channel
Illustrative BizDev Labs model. Real costs depend on location, compensation and tools.
Build vs. outsource
One hire, or a whole team.
| In-house BDR | BizDev Labs BDR team | |
|---|---|---|
| Who you get | One hire doing five jobs | Five specialists, one per job |
| The phone | Depends on who you hire | A dedicated caller, ~1,000 dials a week |
| Getting started | Months to hire and ramp | Calls live 14 days after kickoff |
| Tools and data | You buy and run the stack | Included, with no overages |
| Turnover | The clock resets | We cover it, the program keeps running |
| At the end | Knowledge walks out the door | Lists, scripts and recordings stay yours |
| Cost | ~$150K a year, one seat | $14K a month, five specialists |
What it costs
Transparent pricing. Calling in every plan.
Every plan includes a strategist, a GTM engineer and the full tool stack. No overages.
Start Calling
$10K a month
- Dedicated cold caller
- ~1,000 dials a week
- GTM engineer on lists
Add LinkedIn
$12K a month
- All of Start Calling
- LinkedIn specialist
- Executive profile outreach
Flagship BDR team
Most popular$14K a month
- Calling, email, LinkedIn
- Domains we buy and warm
- One coordinated system
Run Outbound
$20K+ a month
- All of Flagship
- Multiple cold callers
- Inbound BDR on your leads
Pricing models
Every model rewards something.
Know what the incentive is before you sign.
Pay per meeting
Rewards booking volume.
Fine for a test. Risky when "qualified" is loosely defined, because the incentive is to book, not to hold.
Per-rep retainer
Buys one person's time.
Ask who builds the list, who writes the script and who coaches the calls, because one rep can't do it all well.
Team retainer
Buys a team and a quality bar.
What we run. Only meetings held with the right buyer count, and no-shows are rebooked at no cost.
The first 90 days
A plan, not a pilot.
The phone launches first. Calls go live 14 days after kickoff.
Week 1
Onboarding
ICP, access, target accounts, buyer roles and disqualifiers.
Week 2
Plays signed off
You approve the plays and the script. The phone goes live first.
Weeks 3–4
Channels expand
Email and LinkedIn join once domains are warm.
Month 2
Scale or scrap
Each play gets a binary call every two to three weeks.
Month 3
Milestone review
Review held meetings and the pipeline created.
How to tell it's working
Read the numbers in the right order.
Leading signals move in weeks. Pipeline follows your sales cycle.
Weeks 1–3 · Leading
- Dials and connect rate
- Conversations per week
- Positive replies
Month 2 · Output
- Meetings held, not booked
- Show rate
- ICP fit of every meeting
Month 3+ · Money
- Meeting to opportunity rate
- Pipeline created
- Cost per held meeting
Proof
Named clients. Named results.
Trackforce
$3M
in pipeline, from 132 meetings booked
PartnerStack
$548K
closed won, from a six-month calling campaign
Sweet Security
$1.6M
in pipeline, launched with zero BDRs
Hush Security
4 deals
including Bank of America, J&J and HSBC
Axiell
+50%
more SQLs in three months
UN/COMMON
$500K+
in closed business sourced
FAQ
Six questions, and our answers.
Who works on my account?
Five named specialists, with a dedicated caller.
What counts as a meeting?
Held, with the right buyer. No-shows rebooked free.
Can I hear the calls?
Every call is recorded and shared with you.
Which channel leads?
The phone. Email and LinkedIn support it.
What do I keep if we part ways?
Lists, scripts, recordings and the playbook.
What does it really cost?
$10K–20K+ a month, tooling included.
The bottom line
Buy a team. Count held meetings.
01 · Phone first
Calls lead. Email and LinkedIn support.
02 · Held meetings
Only the right buyer, in the room.
03 · Yours to keep
Lists, scripts and recordings stay.
250+ B2B companies · $3B+ raised by clients