Strategy resources

Frameworks and playbooks for building an outbound motion that books meetings.

• How to Open a Cold Call: Lessons From Real ConversationsNov 4, 2026 · 7 min read
• Cold Call Objections: Lessons From Real ConversationsNov 4, 2026 · 8 min read
• How to write a BDR playbook (with a template you can copy)Oct 23, 2026 · 7 min read
• When should a SaaS company hire its first BDR?Oct 23, 2026 · 6 min read
• BDR metrics that matter: the outbound scorecard for B2B SaaSOct 23, 2026 · 9 min read
• What is a GTM engineer, and why does your outbound need one?Oct 23, 2026 · 7 min read
• The BDR role in 2027: seven changes to plan forOct 23, 2026 · 8 min read
• The BDR role is broken. Build a five-department system instead.Oct 23, 2026 · 8 min read
• “What counts as a qualified meeting?” Define it before you hire an outbound agencyOct 21, 2026 · 6 min read
• “Why does it take 90 days?” What actually happens in the first three months of outboundOct 21, 2026 · 6 min read
• “I need to run this by my CEO”: how to get outbound approved without losing a monthOct 21, 2026 · 7 min read
• My SDR Is Not Performing: How to Diagnose It Before You Replace ThemSep 28, 2026 · 9 min read
• The 50 Outbound Signals Playbook: How Top SaaS Teams Turn Buying Intent Into PipelineSep 26, 2026 · 8 min read
• Enterprise Lead Generation in 2026: Strategies, Tools, Agencies and CostsSep 6, 2026 · 11 min read
• What Outbound Should Look Like in Your First 90 DaysSep 2, 2026 · 7 min read
• Buyers Are Asking AI for a Shortlist. What Vendors Should Actually Do.Aug 21, 2026 · 5 min read
• How to Build a B2B Sales Pipeline in a High-Growth Environment (2026)Aug 20, 2026 · 8 min read
• Go-to-Market Advisory Services for SaaS: Who Offers What (2026)Aug 20, 2026 · 7 min read