Case study

    SQLs up 50% in three months.

    What a properly staffed outbound program does to a pipeline inside one quarter.

    Axiell logoSoftware
    "In three months they helped increase SQLs by 50% and build a more future-ready pipeline."
    Emily Gumpel

    Emily Gumpel

    Marketing, Axiell

    $25M revenue

    50%

    increase in SQLs

    More qualified pipeline inside one quarter.

    3 months

    to get there

    Build, full volume, then consolidation into a playbook.

    Defined universe

    of accounts, verified

    Libraries, museums and archives, with exclusions loaded before the first touch.

    01. The challenge

    A defined market that punishes a bad list.

    A specialised market with a defined universe of accounts is ideal for outbound, and unforgiving of a bad list. Get the targeting wrong and you have burned a market you cannot replace.

    02. What we ran

    A full outbound program, built for this market.

    01

    Precision lists

    A defined universe of accounts, verified, with exclusions loaded before the first touch.

    02

    Qualification bar

    Agreed in writing before launch, so SQL meant the same thing to both sides.

    03

    Three months

    Month one to build and launch, month two at full volume, month three to consolidate what worked into a playbook.

    04

    Reporting

    Weekly numbers and recordings, so progress was visible before revenue arrived.

    03. How we executed

    A structured, iterative process from day one.

    Week 1

    Kickoff & ICP

    Kickoff within 48 hours. Your ICP document approved before anything moves.

    Week 2

    Sign-off & phone launch

    Campaign briefs approved on a sign-off call. Callers start dialing.

    Weeks 3–4

    Email, LinkedIn & coaching

    Email and LinkedIn go live after phone. First weekly report lands.

    Month 2

    Scrap or scale

    Every campaign hits a checkpoint with one verdict: scrap or scale.

    Month 3

    Playbook in your hands

    Winners scaled and documented into a playbook you own.

    04. Results

    Meaningful conversations. Real pipeline.

    50%

    increase in SQLs

    0

    3 months

    to get there

    1

    What this shows: Ninety days is enough to move qualified pipeline when the list, the message and the channel are all handled by people who only do that.

    05. Client quote

    An incredible partner.

    "In three months they helped increase SQLs by 50% and build a more future-ready pipeline."
    Emily Gumpel

    Emily Gumpel

    Marketing, Axiell

    $25M revenue
    Axiell logo

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