Case study
Booked meetings with Fortune 500 CISOs.
Reaching the hardest audience in enterprise software, one conversation at a time.
Cybersecurity"Meetings with CISOs at Fortune 500 companies."
Noa Glumcher
VP of Marketing, Sweet Security
$75M Series BFortune 500
CISOs met
Direct conversations with decision-makers at Fortune 500 companies.
$75M
Series B
Cloud runtime security.
3
channels running
Phone, email and LinkedIn on the same accounts.
01. The challenge
Get into the most contested inbox in enterprise software.
A CISO at a Fortune 500 company is one of the most contested inboxes in business software. Every security vendor wants thirty minutes, and almost none of them get it.
02. What we ran
A full outbound program, built for this market.
01
Targeting
Fortune 500 security organisations, with the specific titles Sweet approved, verified to direct dials.
02
Message
Written with Sweet's team, tested across three angles, rewritten from the objections that came back on real calls.
03
Coverage
Phone led, with email and LinkedIn running behind it so the same account is touched more than once and in more than one way.
04
Feedback loop
Every call recorded, so Sweet could hear precisely how the market talked about the category.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
Fortune 500
CISOs met
0What this shows: Seniority is not the barrier people assume. A caller with six years of experience gets conversations that a sequence never will.
05. Client quote
An incredible partner.
"Meetings with CISOs at Fortune 500 companies."
Noa Glumcher
VP of Marketing, Sweet Security
$75M Series B06. Related case studies
More companies breaking into enterprise markets.
Healthcare AICleo Health: US$12,025,877 in pipeline generated in 6 months.
Phone-led outbound into U.S. healthcare organizations, with 20 open deals in pipeline.
Read case study
CybersecurityFour to five quality meetings a week. Into the biggest enterprises there are.
How a Series A security company got into three of the largest enterprises in the world through cold outbound.
Read case study
Ecommerce growth agencyOver half a million dollars in closed new business.
Outbound built for an agency selling to brand and ecommerce leaders.
Read case study
SoftwareSQLs up 50% in three months.
What a properly staffed outbound program does to a pipeline inside one quarter.
Read case study
SoftwareFortune 2000 meetings, run as an extension of the team.
What it looks like when an outbound partner sits inside your sales motion rather than beside it.
Read case study
Conversational AITheir biggest outbound real-estate deal, closed in three months.
How a conversational AI company landed one of the biggest property managers in the U.S. through outbound.
Read case study
Enterprise softwareThree enterprise clients closed in three months.
How the leading conversational AI platform built a consistent enterprise lead flow from outbound.
Read case studyA $300K ARR outbound deal, closed in two months.
How a fast outbound build produced a six-figure deal inside a single quarter.
Read case study
Healthcare software$100K ARR per quarter, for the entire year.
How a healthcare cloud platform turned outbound into a reliable quarterly revenue engine.
Read case study
Marketing softwareTwo outbound clients closed in three months.
How a marketing analytics platform added outbound as a working acquisition channel.
Read case study
Technology consulting27 meetings with the biggest names in private equity.
How interest-based personalization opened the most contested doors in private equity.
Read case study
Field service management20% of their 2022 revenue came from outbound.
How a field service management platform took its outbound motion from zero to peak performance in 11 months.
Read case study$200K closed-won in three months, first enterprise clients signed.
How a sustainability intelligence platform expanded its customer base and revenue streams through outbound.
Read case study
Growth marketing analytics25% of their 2023 revenue came from outbound.
How a no-code growth marketing analytics platform grew revenue beyond Google Ads and SEO.
Read case studyReady to grow
Want results like this?
Let's talk about how BizDev Labs can help you book more meetings and build pipeline at your target accounts.