Case study
Four to five quality meetings a week. Into the biggest enterprises there are.
How a Series A security company got into three of the largest enterprises in the world through cold outbound.
Cybersecurity"They quickly established a pipeline of 4-5 quality meetings weekly, leading to 4 major deals with Bank of America, J&J, and HSBC."
Adi Chemoul
VP of Marketing, Hush Security
$30M Series A4–5
quality meetings a week
Qualified meetings with security leaders at target accounts.
Bank of America, J&J, HSBC
among the major deals that followed
Enterprise accounts opened through cold outbound.
$30M
Series A
Non-human identity security.
01. The challenge
Reach the security leaders everyone is pitching.
Selling security software into enterprise means selling to people who are pitched every day and who are structurally hard to reach. Gatekeepers, switchboards, and inboxes that fill faster than they empty.
02. What we ran
A full outbound program, built for this market.
01
Lists
Security leadership at enterprise accounts, built in Clay across five to six data vendors, verified for direct dials rather than switchboards.
02
Angles
Three distinct angles tested against the market, with the losing two killed at 30 days.
03
Phone first
A dedicated caller working the accounts daily, every conversation recorded and coached.
04
Nurture
Non answers routed into email and LinkedIn rather than discarded, because under ten percent of any security market is in a buy cycle at once.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
Four to five
quality meetings a week
0Bank of America, J&J, HSBC
among the major deals that followed
1What this shows: Enterprise security buyers are reachable by phone. The constraint is almost never the market, it is whether anyone is dialling it properly.
05. Client quote
An incredible partner.
"They quickly established a pipeline of 4-5 quality meetings weekly, leading to 4 major deals with Bank of America, J&J, and HSBC."
Adi Chemoul
VP of Marketing, Hush Security
$30M Series A06. Related case studies
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