Case study
$100K ARR per quarter, for the entire year.
How a healthcare cloud platform turned outbound into a reliable quarterly revenue engine.
Healthcare software"I want to give a kudos to Roy. My LinkedIn personal network has massively jumped in the last month, almost all with digital health founders. I think we've hit our stride with outbound connections!"
Balaji Gopalan
Co-Founder and CEO, MedStack
$100K
ARR per quarter
Closed-won revenue every quarter for the full year.
20
qualified opportunities
Created against a 20% win rate.
7x
return on investment
Immediate ROI on the engagement.
01. The challenge
Reach digital health founders consistently, quarter after quarter.
MedStack sells HIPAA-compliant cloud infrastructure to digital health companies, a market where the buyers are technical founders who are hard to reach and quick to dismiss generic outreach.
02. What we ran
A full outbound program, built for this market.
01
Messaging tests
Messaging, positioning and targeting tested to unlock growth.
02
LinkedIn engine
LinkedIn introduced as a revenue channel, growing the founder's network with digital health buyers.
03
Sequence revamp
Existing sequences rebuilt, and the team trained to improve results.
04
Iteration
Strategies iterated continuously to determine what works and what doesn't.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
$100K ARR
per quarter for the full year
020%
win rate
17x
return on investment
2What this shows: Consistency beats spikes. A well-run program produces the same qualified pipeline every quarter, not just a good month.
05. Client quote
An incredible partner.
"I want to give a kudos to Roy. My LinkedIn personal network has massively jumped in the last month, almost all with digital health founders. I think we've hit our stride with outbound connections!"
Balaji Gopalan
Co-Founder and CEO, MedStack
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