Case study
Leakzon: 79 meetings with US water utilities in 16 months
Cold calling for an AI water loss platform, to the people who run water systems at US utilities and the firms that advise them.
Water loss management software
The engagement at a glance
- Sector
- Water loss management software
- Market
- United States
- Buyer
- Directors of water, operations managers, superintendents and water loss managers at utilities, plus engineering consultants and resellers
- Channel
- Cold calling, with meetings booked around trade shows
79
meetings booked
May 2025 to September 2026.
3
meetings in one day
Booked in week two, from the ACE25 attendee list.
60%
of Leakzon's meetings
Came from BizDev Labs by September 2025.
01. The challenge
Get through to the people who run water systems.
Leakzon sells software that finds water loss using the meter data utilities already have. The buyers run public water systems. It's a conservative market, they rarely take vendor calls, and LinkedIn doesn't reach them. The phone had to do the work.
02. What we did
What we did
01
Utility decision makers
We called directors and general managers of water, operations managers, superintendents, public works directors and water loss managers at utilities with 20,000 or more connections.
02
Trade show lists
The ACE25 attendee list produced the first meetings, including three booked in a single day in week two, plus meetings at the show itself.
03
Qualify on the meter
Every call checked the meter type, the meter manufacturer and the number of connections, so each meeting matched what Leakzon sells.
04
Consultants and resellers
We also reached engineering firms such as AECOM, Black & Veatch and HDR, and later resellers, so Leakzon could reach utilities through partners they already use.
03. Results
Results
Measured engagement results, not a promise of future performance.
Over 16 months the program booked 79 meetings with US water utilities, engineering consultants and resellers. They included City of Chicago, Dallas Water Utilities, Denver Water, DC Water, Austin Water, Louisville Water and the City of Fort Worth. By September 2025, Leakzon said about 60 percent of its meetings came from BizDev Labs.
04. Client quote
Client quote
"We were looking for an experienced SDR who can book meetings in our very conservative market, the water industry. Currently, about 60% of our meetings are based on [BizDev Labs'] work."
Tomer Eisner
CMO and Managing Director North America, Leakzon
05. What the client kept
What the client kept
A record of every meeting booked, the utility and consultant target lists, and the qualifying questions that sorted good-fit utilities from poor ones.
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