Case study
Over half a million dollars in closed new business.
Outbound built for an agency selling to brand and ecommerce leaders.
Ecommerce growth agencyKlaviyo Americas Agency Partner of the Year
"We have easily closed over half a million dollars."
Micah Levy
Chief Executive Officer, UN/COMMON
$500,000+
in closed new business
Closed revenue from outbound-sourced pipeline.
Consumer brands
founders and marketing leaders
The buyers the outbound reached.
3 angles
written and tested
For an agency, the angle is the product.
01. The challenge
Stand out when the service is easy to describe and hard to differentiate.
Agencies have a specific outbound problem. The service is easy to describe and hard to differentiate, so the message has to do the work that a product spec would do elsewhere.
02. What we ran
A full outbound program, built for this market.
01
Positioning first
Three angles written and tested, because for an agency the angle is the product.
02
Named targets
Brands matching the profile that had converted before, built and refreshed on a cycle.
03
Multi channel
Outreach across channels, with every response routed rather than left.
04
Weekly iteration
Scripts rewritten from live call objections, not from a template.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
$500,000+
in closed new business
0What this shows: Outbound is not only for software. Where the buyer is identifiable and the deal is worth a conversation, it works.
05. Client quote
An incredible partner.
"We have easily closed over half a million dollars."
Micah Levy
Chief Executive Officer, UN/COMMON
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