Case study

    The Mobility House: 40 meetings with fleet leaders in six months

    Outbound for an EV charging software company, to fleet leaders at US cities, transit agencies, ports and commercial fleets, by phone, email and LinkedIn.

    Cold Calling EV charging
    The Mobility House logoEV charging software
    Electric buses and white work trucks plugged into charging stations at a fleet depot

    The engagement at a glance

    Sector
    EV charging and energy management software
    Market
    United States
    Buyer
    Fleet, facilities and sustainability leaders at cities, counties, transit agencies, ports and commercial fleets
    Channel
    Cold calling, with email and LinkedIn

    40

    meetings booked

    February to July 2025.

    38

    organizations

    Most of them public sector, including the cities of Chicago, San Francisco and Austin.

    8 to 10

    meetings a month

    Matching the pace projected at the start.

    01. The challenge

    Get a meeting with the people who run city fleets.

    The Mobility House sells software that manages EV charging and power load across any charger brand. The buyers run fleets for cities, transit agencies and ports. Those departments are hard to reach, and the team had been passed between departments or ignored.

    02. What we did

    What we did

    01

    Fleet leaders at public agencies

    We called fleet directors, managers and superintendents at cities, counties, transit agencies and ports.

    02

    Trade show follow-up

    We built follow-up lists from ACT Expo and the Government Fleet Expo.

    03

    Commercial fleets and dealers

    We added commercial fleet operators and California truck dealers on the HVIP incentive list.

    04

    The right owner for each meeting

    Each meeting went to The Mobility House lead for that segment: municipalities and ports, commercial, schools or transit.

    03. Results

    Results

    Measured engagement results, not a promise of future performance.

    In six months the program booked 40 meetings at 38 organizations. They included the cities of Chicago, San Francisco, Austin, Portland and Fort Worth, Maryland DOT, Utah Transit Authority and the Port of Houston.

    04. Client quote

    Client quote

    "Just had a great meeting with the City of San Francisco! ... Until now have been ghosted or pushed back by a few departments."
    KH

    Kara Holbrook

    The Mobility House

    The Mobility House logo

    05. What the client kept

    What the client kept

    A record of every meeting, with its segment owner and status, plus the fleet, trade show and dealer target lists.

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