Case study
The Mobility House: 40 meetings with fleet leaders in six months
Outbound for an EV charging software company, to fleet leaders at US cities, transit agencies, ports and commercial fleets, by phone, email and LinkedIn.
EV charging software
The engagement at a glance
- Sector
- EV charging and energy management software
- Market
- United States
- Buyer
- Fleet, facilities and sustainability leaders at cities, counties, transit agencies, ports and commercial fleets
- Channel
- Cold calling, with email and LinkedIn
40
meetings booked
February to July 2025.
38
organizations
Most of them public sector, including the cities of Chicago, San Francisco and Austin.
8 to 10
meetings a month
Matching the pace projected at the start.
01. The challenge
Get a meeting with the people who run city fleets.
The Mobility House sells software that manages EV charging and power load across any charger brand. The buyers run fleets for cities, transit agencies and ports. Those departments are hard to reach, and the team had been passed between departments or ignored.
02. What we did
What we did
01
Fleet leaders at public agencies
We called fleet directors, managers and superintendents at cities, counties, transit agencies and ports.
02
Trade show follow-up
We built follow-up lists from ACT Expo and the Government Fleet Expo.
03
Commercial fleets and dealers
We added commercial fleet operators and California truck dealers on the HVIP incentive list.
04
The right owner for each meeting
Each meeting went to The Mobility House lead for that segment: municipalities and ports, commercial, schools or transit.
03. Results
Results
Measured engagement results, not a promise of future performance.
In six months the program booked 40 meetings at 38 organizations. They included the cities of Chicago, San Francisco, Austin, Portland and Fort Worth, Maryland DOT, Utah Transit Authority and the Port of Houston.
04. Client quote
Client quote
"Just had a great meeting with the City of San Francisco! ... Until now have been ghosted or pushed back by a few departments."
Kara Holbrook
The Mobility House

05. What the client kept
What the client kept
A record of every meeting, with its segment owner and status, plus the fleet, trade show and dealer target lists.
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