Case study
Their biggest outbound real-estate deal, closed in three months.
How a conversational AI company landed one of the biggest property managers in the U.S. through outbound.
Conversational AI
"We just closed one of the biggest property managers in the U.S. with 250 properties and 35,000 units thanks to BizDev Labs! Having a logo like that on our portfolio is a game changer."
VP of Marketing
Hyro
$10M Series A$100K
closed-won revenue
Generated in the first three months of the program.
11
qualified opportunities
Created against a 9% win rate.
12x
return on investment
Immediate ROI on the engagement.
01. The challenge
Break into enterprise real estate with a new category.
Hyro sells AI-powered adaptive communications into enterprises that already have vendors and long procurement cycles. Breaking in meant reaching property management leadership directly, with a message that made a new category feel proven.
02. What we ran
A full outbound program, built for this market.
01
Messaging tests
Messaging, positioning and targeting tested in parallel to find what unlocked growth.
02
New channel
LinkedIn introduced as a revenue channel alongside phone and email.
03
Sequence revamp
Existing sequences rebuilt, and Hyro's own team trained on what worked.
04
Iteration
Strategies iterated continuously to separate what worked from what didn't.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
$100K
closed-won revenue in three months
012x
return on investment
1Biggest
outbound real-estate deal in company history
2What this shows: A new category is not a barrier to outbound. With the right angle, enterprise buyers in traditional industries respond.
05. Client quote
An incredible partner.
"We just closed one of the biggest property managers in the U.S. with 250 properties and 35,000 units thanks to BizDev Labs! Having a logo like that on our portfolio is a game changer."
VP of Marketing
Hyro
$10M Series A06. Related case studies
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