Case study
25% of their 2023 revenue came from outbound.
How a no-code growth marketing analytics platform grew revenue beyond Google Ads and SEO.
Growth marketing analytics"Their ability to launch campaigns swiftly and effectively has significantly alleviated the burdens on our leadership team, enabling us to navigate our growth journey with ease."
Ajay Varia
Co-Founder and CEO, Growth Nirvana
$48K
closed-won revenue
25% of Growth Nirvana's revenue in 2023 came from this program.
21
qualified opportunities
Against a 15% win rate and $12K average contract value.
4x
return on investment
With win rates improved 2x on the same lead flow.
01. The challenge
Grow past Google Ads and SEO with a second engine.
Growth Nirvana, a no-code growth marketing analytics platform, came to BizDev Labs to boost revenue beyond Google Ads and SEO.
02. What we ran
A full outbound program, built for this market.
01
Product marketing analysis
A full analysis of product marketing opened the door to channels the company had never used.
02
Brand reach
Expanded brand reach to LinkedIn organic, YouTube and email.
03
Pipeline pace
Pipeline fueled by 25% month over month through the engagement.
04
Sharper conversion
Improved messaging, positioning and targeting doubled the revenue earned from the same number of leads.
03. How we executed
A structured, iterative process from day one.
Week 1
Kickoff & ICP
Kickoff within 48 hours. Your ICP document approved before anything moves.
Week 2
Sign-off & phone launch
Campaign briefs approved on a sign-off call. Callers start dialing.
Weeks 3–4
Email, LinkedIn & coaching
Email and LinkedIn go live after phone. First weekly report lands.
Month 2
Scrap or scale
Every campaign hits a checkpoint with one verdict: scrap or scale.
Month 3
Playbook in your hands
Winners scaled and documented into a playbook you own.
04. Results
Meaningful conversations. Real pipeline.
$48K
closed-won revenue
021
qualified opportunities
14x
return on investment
2What this shows: When inbound is the only channel, growth is rented. Outbound gives the pipeline a second engine you control.
05. Client quote
An incredible partner.
"Their ability to launch campaigns swiftly and effectively has significantly alleviated the burdens on our leadership team, enabling us to navigate our growth journey with ease."
Ajay Varia
Co-Founder and CEO, Growth Nirvana
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