Case study

    Three enterprise clients closed in three months.

    How the leading conversational AI platform built a consistent enterprise lead flow from outbound.

    Cold Calling Email LinkedIn
    Voiceflow logoEnterprise software
    "Working with BizDev Labs was a no-brainer. We were able to generate a consistent lead flow, create great content, and close multiple enterprise deals. We're still seeing inbound leads driven by BizDev Labs to this day."
    Braden Ream

    Braden Ream

    Co-Founder and CEO, Voiceflow

    $20M Series A

    $120K

    closed-won revenue

    Generated in the first three months.

    23

    qualified opportunities

    Created against a 13% win rate.

    6x

    return on investment

    Immediate ROI on the engagement.

    01. The challenge

    Build a consistent enterprise lead flow from scratch.

    Voiceflow had a product enterprise teams loved, but no repeatable way to reach them. Outbound had to create a consistent lead flow while the company scaled on a $20M Series A.

    02. What we ran

    A full outbound program, built for this market.

    01

    Messaging tests

    Messaging, positioning and targeting tested to unlock growth.

    02

    New channel

    LinkedIn introduced as a revenue channel alongside phone and email.

    03

    Sequence revamp

    Existing sequences rebuilt, and the internal team trained to improve results.

    04

    Iteration

    Strategies iterated continuously to determine what works and what doesn't.

    03. How we executed

    A structured, iterative process from day one.

    Week 1

    Kickoff & ICP

    Kickoff within 48 hours. Your ICP document approved before anything moves.

    Week 2

    Sign-off & phone launch

    Campaign briefs approved on a sign-off call. Callers start dialing.

    Weeks 3–4

    Email, LinkedIn & coaching

    Email and LinkedIn go live after phone. First weekly report lands.

    Month 2

    Scrap or scale

    Every campaign hits a checkpoint with one verdict: scrap or scale.

    Month 3

    Playbook in your hands

    Winners scaled and documented into a playbook you own.

    04. Results

    Meaningful conversations. Real pipeline.

    3

    enterprise clients closed in three months

    0

    $120K

    closed-won revenue

    1

    6x

    return on investment

    2

    What this shows: Outbound compounds. A program built properly keeps producing leads long after the first campaigns close.

    05. Client quote

    An incredible partner.

    "Working with BizDev Labs was a no-brainer. We were able to generate a consistent lead flow, create great content, and close multiple enterprise deals. We're still seeing inbound leads driven by BizDev Labs to this day."
    Braden Ream

    Braden Ream

    Co-Founder and CEO, Voiceflow

    $20M Series A
    Voiceflow logo

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